A predictable flow
of new fleet and depot customers.
This document sets out an operational plan for winning new fleet and depot customers through cold email outreach, aimed at fleet managers, operations managers and depot managers across the United Kingdom. Reading time about 6 minutes.
Read this first
What follows is a first pass, put together ahead of our conversation to give you a concrete sense of how we work.
The prospects, signals and projections shown here are working assumptions — we will refine all of it together once the campaign is under way.
The point of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We know your DNA.
RAM® Mounts is the world leader in device mounting. The range was introduced in 1992 by National Products Inc., which still designs and manufactures it in Seattle, and RAM Mount UK has served the British market since 2004. The whole catalogue is built on a single modular ball and socket system of roughly 5,000 interchangeable components, which is how the same family of parts ends up in an HGV cab, on a forklift, on a wheelchair and on a Formula One test rig. The mounts themselves carry a genuine lifetime warranty, not a warranty for the expected life of the product.
1992
Year RAM® was introduced
Over 30 years of design and manufacturing in the USA
5,000
Modular components
One system covers an entire mixed fleet
20+
Years serving the UK market
RAM Mount UK Ltd, incorporated in 2004
15+
Enterprise sectors covered
From HGV cabs to wheelchairs and flight decks
What sets you apart
Modularity treated as a standard rather than an option. One ball and socket system covers an HGV cab, a van, a forklift, a workbench, a tractor, a bus and a refuse collection vehicle, so a mixed fleet never needs a different cradle per vehicle and per device. It is also what makes you compatible with every rugged terminal on the market, with dedicated fittings for Zebra, Samsung Galaxy Tab Active, Honeywell, Panasonic and Otterbox. And the mounts are aluminium and composite, built to damp shock and vibration, and covered for life rather than for the life of the vehicle they are fitted to.
What we will push for you
Two angles, run side by side. The first is timing: get the mount specified before the devices arrive, rather than after. It answers the problem you described yourselves, where RAM turns up last, once the tablets have already been bought and nothing in the cab will hold them. The second is standardisation: one mounting standard across the whole fleet, fitted once, against a drawer of mismatched cradles and a fresh round of buying at every device refresh. Which of the two goes out is not decided in advance. It depends on the company we are contacting and on the signal we find on it: an operator that has just announced a device rollout or a vehicle order gets the timing angle, while a multi-depot operator running a mixed fleet with no dated rollout gets the standardisation angle.
02 / YOUR MARKET02 — 08
A market identified and qualified.
The database follows your own taxonomy rather than one of our making: the six enterprise verticals on ram-mount.co.uk, plus aviation, which you raised as an expansion market. Every figure below comes from a named public register rather than a market estimate, because these numbers will be read by people who will want to check them. The backbone is the Traffic Commissioners' register: 66,222 goods vehicle operator licences and 5,280 PSV licences in force across Great Britain, which is where haulage, distribution, waste, construction and bus and coach all sit under the same licence. To that we add warehousing and storage businesses from the ONS business register, van-only fleets that fall outside operator licensing, commercial farm holdings of 100 hectares and over, mobility and assistive technology providers, police forces and fire and rescue services, and UK AOC holders. United Kingdom only, as agreed. Job titles are layered by company size: the owner below ten people, the fleet or operations manager alongside the director between ten and two hundred, and the fleet, operations, transport or depot manager alone above two hundred.
~150,000
fleet, depot and site operations identified
across the six RAM enterprise verticals plus aviation, United Kingdom only
~75,000
contactable prospects
after applying the 50% ratio (named contact + verifiable work email)
~1,238
commercial opportunities
over 12 months, weighted average of the 4 scenarios, 4 emails per prospect
~248
potential new customers
over 12 months, on an average B2B closing rate of 20% (adjustable in section 08)
How we build this database
We cross-reference several B2B data sources (LinkedIn databases, trade directories, public registers) to identify the organisations that match your criteria. Every contact is then verified and enriched by artificial intelligence: identifying the decision-maker, validating the work email address, checking the business is actually trading. None of this can be done by hand across thousands of rows — that is what makes qualification at scale possible.
Why only 50% are contactable
On any given market we will not always find a named decision-maker or a valid work email address. This 50% ratio is deliberately conservative, so that the projections you read are realistic rather than optimistic.
This market is presented as an illustration, to let you picture the scale. We can run the same analysis on any segment or geographic area you want to target.
03 / AI PERSONALISATION03 — 08
Emails that read as if they were written by hand.
The difference between an email that gets deleted and one that gets a reply is almost never the offer. It is whether the first sentence could have been written about anybody else. A line about how impressive a company is can be sent to fifty thousand people. A line naming the depot, the vehicles authorised on the operator licence, or the scanner listed in a live job advert can only be sent to one. So every signal below is a fact that can be checked, pulled from a source your prospects would recognise from their own trade. And none of them is based on trade show attendance, which you told us you receive fifty to sixty times a show and ignore every time.
The principle is simple. When the prospect reads the email, the thought should be “this person has actually looked me up”, not “this is a bot”. Every personalised sentence names a precise, checkable fact, in the prospect's own vocabulary.
Here are the 4 types of signal we would use to personalise every email sent on your behalf.
01
The operating profile, from the public register
What we look forWhat the business actually runs: vehicles authorised, operating centre addresses, number of depots, vehicle types, working radius.
Where we find itThe Vehicle Operator Licensing register and the weekly Notices and Proceedings published by the Traffic Commissioners, which name the operator, the operating centre, the vehicles authorised and the transport manager. Companies House and the company's own site for activity outside licensing.
Findable on80% of prospects
Raw data
Intake Transport holds a goods vehicle operator licence at Flixborough Industrial Estate, Scunthorpe, with a second centre in Glasgow, and runs heavy haulage up to 80 tonnes.
AI personalisation →
“Running heavy haulage out of Flixborough and Glasgow, with loads going up to 80 tonnes, your drivers are working off route plans and convoy notes in the cab all day.”
02
Live recruitment adverts
What we look forWhat they are hiring for right now, and above all what the advert says about the workstation: the depot, the shift pattern, the truck or vehicle type, and very often the device itself.
Where we find itCompany careers pages, Indeed, Reed, CV-Library, Jobsite, Totaljobs, sector recruiters, and hiring posts on LinkedIn.
Findable on70% of prospects
Raw data
Translink Express Logistics is advertising warehouse operative roles at its Lutterworth site, on rotating shifts, requiring counterbalance and reach FLT licences and hand scanner experience.
AI personalisation →
“You’re hiring reach and counterbalance drivers at Lutterworth on rotating shifts, all of them on hand scanners, which is a lot of handsets moving round a site that only opened this month.”
03
New vehicles or equipment entering service
What we look forA dated announcement of vehicles, machines or handling equipment coming into service: make, model, quantity, depot. Orders placed and staggered deliveries included.
Where we find itSector trade press (Motor Transport, Commercial Motor, Transport Engineer, Route One, LetsRecycle, Builders Merchants Journal, Farmers Guide), manufacturer and dealer releases, the company news page, the director’s LinkedIn.
Findable on45% of prospects
Raw data
Kane Group took delivery of ten Renault C440 eight-wheel tippers, its first ever Renault order, as a fleet renewal out of its St Albans site.
AI personalisation →
“Ten new C440 eight-wheelers is a lot of cabs to kit out at once, and the tipper spec sheet never says where the phone goes.”
04
A system or device deployment
What we look forA WMS or ePOD going live, a telematics rollout, a site opening, or the adoption of a specific rugged terminal. The sign that a device estate is about to grow or change.
Where we find itCase studies and releases from software vendors and manufacturers (Mecalux, Zebra, Samsung, Microlise, Geotab, Podfather), logistics press, site opening announcements, and the company’s own job adverts, which often name the hardware and the software.
Findable on30% of prospects
Raw data
WARE UK went live with Mecalux Easy WMS at its new Knowsley distribution centre in February 2026, across a catalogue of more than 40,000 lines.
AI personalisation →
“Going live with Easy WMS at Knowsley means scanners on every reception bay and picking round, which is usually when the question of where they actually sit comes up.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding email. Here is what the opening message could look like, sent to Andy Kane, owner of Kane Group in St Albans, where signal 03 was detected.
FromMark Berryman · RAM Mounts UKToandy@kane-group.co.ukSubjectyour ten C440s
Hi Andy,
Ten new eight-wheelers landing at once, and the spec sheet never says where the phone goes. How are you handling that at handover?
Every tipper operator I talk to seems to solve it twice. A cheap cradle when the truck arrives, then a proper mount six months later once the first one has rattled apart on the muck-away runs.
We make the sort that goes in at handover instead. Same ball and socket across every cab you run, aluminium and composite, and the warranty on the mount is genuinely for life rather than for the life of the truck.
I’d rather hear how you handle it than pitch you, honestly. St Albans on a thirty mile radius is about as hard as a cab gets.
Worth a reply?
The sentences highlighted in terracotta are the lines generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
04 / PROSPECT SAMPLE04 — 08
12 organisations identified by our AI.
Before building the full database we put together a sample, so that you can judge the quality of the targeting rather than take our word for it. These twelve are real UK organisations, each with a named individual and a signal dated to 2026. The weighting follows what you told us: the heaviest load on road transport, distribution and warehousing, then bus and coach, waste and construction, with field service, agriculture, mobility and emergency services sprinkled through so you can see how we would reach the rest. The same research is then applied across the entire database.
For each prospect, our AI identifies a concrete signal: a recent announcement, an expansion, a change in how they operate. That signal is what justifies contacting them now, and it is the raw material for personalising the email.
This sample is a preview of what your full database will look like. You will get to review it and steer us before the campaign goes live.
IT
HEAVY HAULAGE
Intake Transport
Richard Burgin · Managing Director, The Intake Group
General and heavy haulage out of Scunthorpe and Glasgow, acquired in 2024 and investing hard since
Signal detected
July 2026. Seven new DAF trucks entered the fleet through Asset Alliance Group: six XG 530 tractor units with tag axles, plus an XG+ 530 heavy-haulage unit configured for combinations up to 80 tonnes. The fleet now runs 15 tractor units and around 100 specialist trailers. Jamie Pierce, director, framed it as part of a wider push on both fleet and workforce since the 2024 acquisition.
Why this prospect for RAM Mounts UK
Seven new cabs arriving at the depot with no mounting specified. On heavy haulage the driver juggles route plans, load charts, convoy notes and a phone all day, so the terminal cannot live on the passenger seat. And because the fleet is mixed, standard tractors alongside an 80-tonne unit, this is exactly the case where a modular ball and socket system saves specifying a different cradle for every cab.
Independent haulier and logistics operator, Pallet-Track shareholder member, FORS Gold, 7-acre site in Letchworth
Signal detected
August 2026. Three new 18-tonne MAN TGX trucks and nine Lawrence David trailers joined the fleet, including two double-deckers, an urban trailer and a four-metre trailer. Five are already delivered, the remaining four arrive before Christmas. Separately, Aztek acquired a new warehouse to absorb growth in demand, taking the Letchworth site to 130,000 sq ft of bulk and racked storage.
Why this prospect for RAM Mounts UK
The ideal profile, because it holds both halves of RAM’s core market at once: new cabs on one side, 130,000 sq ft of warehouse on the other. Aztek runs online proof of delivery with track and trace and signature capture, so every driver carries a terminal. Twelve new vehicles and trailers inside a few months is a specification moment, not a rolling replacement.
Family-owned independent Surrey bus operator running services for Surrey County Council
Signal detected
End of July 2026. Falcon became the first independent operator to put the next-generation Alexander Dennis Enviro200EV into service: thirteen electric buses on route 436 (Weybridge to Woking) and route 461 (Chertsey to Kingston). The Byfleet depot was fitted with a dedicated 1500 kVA supply, six 60 kW chargers and three 120 kW chargers. The order came through a joint bid with Surrey County Council to phase 2 of the ZEBRA scheme.
Why this prospect for RAM Mounts UK
Thirteen new driver cabs delivered in one go, at an operator small enough for the managing director to decide himself. An electric bus cab concentrates ticketing terminal, driver device, phone and charge monitoring screens in a very small space. This is also an operator in the middle of professionalising its depot, so the fitting-out window is open right now.
TE
3PL WAREHOUSE
Translink Express Logistics
Ryan Wallis · Head of Warehousing
Fast-growing Pallet-Track member, up nearly 32% over two years, Narborough HQ plus a new Lutterworth site
Signal detected
September 2026. The new low-carbon 3PL site at Bilton Way, Lutterworth comes fully into operation this month. It takes total warehousing capacity to 170,000 sq ft and more than 14,000 storage locations run on warehouse management software, with solar panels, EV chargers and lithium-powered forklifts and pump trucks. In parallel the 66,000 sq ft Narborough headquarters is being converted into a palletised freight sortation centre. Ryan Wallis has just joined as Head of Warehousing, one of four senior appointments.
Why this prospect for RAM Mounts UK
A site opening this month, a fleet of new trucks, a WMS that assumes a terminal at every station, and a warehousing lead who arrived weeks ago with a mandate to organise it all. Three conditions that rarely line up at the same time. RAM covers exactly this ground with the Tough-Claw range and square post clamps, from the forklift through to the workstation.
Independent multi-temperature 3PL, chilled and frozen storage, food e-fulfilment and retail services
Signal detected
May and July 2026. Two investments back to back. In May, construction began on a 6,000 pallet frozen cold store at the Bardon site. In July, an eighth Pick By Light picking system went in at the Redditch headquarters, to support growth in D2C, e-commerce and hybrid retail models.
Why this prospect for RAM Mounts UK
A warehouse at minus 28 degrees is the environment that breaks standard mounts: plastic goes brittle, suction cups let go, and generic cradles do not survive the condensation and the knocks of handling. That is precisely the argument for aluminium and composite with vibration damping, and for a lifetime warranty. Eight Pick By Light lines also means a device estate growing station by station.
Multi-service group: waste and recycling, demolition, asbestos removal, earthworks, scaffolding
Signal detected
2026. The group acquired LW Skips, a skip operator established for more than 25 years in Cannock and covering Lichfield, Burntwood, Rugeley, Walsall and the wider Birmingham area. It marks the group’s entry into the Midlands. Lee Storer announced a programme of fleet rebranding, operational improvements and additional equipment, with further investment and recruitment to follow.
Why this prospect for RAM Mounts UK
A fleet rebrand means every vehicle passes through the workshop one by one, which is the exact moment a cab mount can be added or standardised with no extra downtime. And merging two fleets that have never shared a standard is the problem a single modular system solves. On top of that, separate food waste collection has been mandatory in England since 1 April 2026, pushing operators to expand their specialist vehicle fleets.
KG
CONSTRUCTION
Kane Group
Andy Kane · Owner & Director
Specialist contractor to the construction industry: demolition, remediation, earthworks, heavy plant hire
Signal detected
2026. The first Renault Trucks order in the company’s history: ten C440 eight-wheel tippers as a fleet renewal. The vehicles are based at the St Albans headquarters and work within a 30 to 40 mile radius on day-to-day muck-away and aggregate movements.
Why this prospect for RAM Mounts UK
Ten new cabs at once, at a company where the owner decides alone. A construction tipper is about the harshest vibration environment there is, which is where a composite and aluminium mount justifies itself against a suction cradle without any argument needed. The driver is on a phone constantly for load tickets and site coordination, more often than not with the device in hand.
Independent specialist in commercial kitchen and refrigeration maintenance, over 30 years, engineers nationwide
Signal detected
May 2026. An order for twenty Farizon SV L1H1 83 kWh electric vans, Farizon’s first large UK fleet deal, supplied by Heathrow Van Centre. Every van is fitted with bespoke racking supplied and fitted by Van Racking Solutions. The vehicles go to catering and refrigeration engineers for maintenance visits and equipment deliveries to commercial kitchens. MCFT trialled the Farizon for a month against three competing electric vans, across four sites, judging load space, versatility, range and ease of use.
Why this prospect for RAM Mounts UK
The best qualified prospect on this list, for one specific reason: they are already having the inside of their vans fitted out to order. The equipment decision is made, the installer is appointed, the specification exists. What is missing is where the engineer’s device goes, which today is a pocket or a passenger seat. An engineer reading a machine sheet in front of a broken oven needs the screen mounted, not held.
KE
AGRICULTURE
Kelling Estate
Chris Hill · Estate Manager
900-hectare estate on the north Norfolk coast, bringing its land back in hand
Signal detected
September 2026. A change of farming policy: the end of a shared farming agreement with a neighbouring farmer and contractor brings 650 hectares back into direct management. The estate therefore has to build its own machinery fleet from nothing. A Fendt 516 Vario was delivered on 1 September, with a Fendt 720 Profi Plus on loan from the dealer until the ordered machine arrives.
Why this prospect for RAM Mounts UK
Rare to the point of being unusual: a farming operation buying its entire machinery fleet from a blank sheet, right now. Every tractor cab is about to receive a guidance screen, a field record tablet and a phone, and nobody has yet decided how any of it is held. The RAM Tough-Track range exists for exactly this, and the moment will not come round again for another decade.
MT
MOBILITY
The Mountain Trike Company
Tim Morgan · Founder & Managing Director
British manufacturer of all-terrain wheelchairs, born out of a mechanical engineering final-year project at Bath
Signal detected
2026. Frame manufacturing brought fully in-house after investing in a Kemppi TIG welder and opening a new in-house fabrications bay, following the closure of their previous supplier GB Engineering. This follows the expansion of the production premises to absorb a widening product range.
Why this prospect for RAM Mounts UK
This is the market you want to open and that you describe yourselves as structurally difficult. Mountain Trike is the exception to that difficulty: a manufacturer rather than a regional dealer, now controlling the design and production of its own frames. A user on an all-terrain chair needs their phone, GPS or camera held on the frame, not in an unreachable pocket, and RAM already has a B-size wheelchair base range. The conversation is about a catalogue accessory fitted at the factory, not a one-off sale.
DF
EMERGENCY
Derbyshire Fire and Rescue Service
Dean Frith · Group Manager, Fleet and Equipment
County fire and rescue service, mid-way through a frontline fleet modernisation programme
Signal detected
April 2026. Nine new fire engines entered service as part of a £5 million programme to modernise the frontline fleet and strengthen heavy rescue capability. Dean Frith, Group Manager for Fleet and Equipment, presented the appliances as a structural investment in the service’s future.
Why this prospect for RAM Mounts UK
The only prospect on this list where RAM already has a named British reference. Your Body Worn Video solution, Klick Fast compatible, moves the camera from vest to vehicle to station, and is already in service with Hampshire Constabulary, Merseyside Police, Norfolk Constabulary and Lincolnshire Police. Nine new cabs to equip, a contact whose job title is literally Fleet and Equipment, and an argument that needs no demonstration because four police forces are already using it.
Cleaning and catering wholesaler, more than 40,000 lines, distribution centre in Knowsley
Signal detected
February 2026. A move into a new warehouse at Knowsley and the go-live of Mecalux Easy WMS to run receiving, picking and despatch. The site takes ten to twelve inbound lorries a day. Jon Crossfield, Operations Manager, set the objective as full traceability across the SKU range and complete stock visibility, on a catalogue running from janitorial supplies to glassware and packaging.
Why this prospect for RAM Mounts UK
A WMS go-live is by definition a device deployment: scanners on receiving, terminals on the trucks, check stations on despatch. The software is bought, the devices follow, and nobody has yet dealt with where they sit. On glassware and packaging handled all day, a dropped terminal is a broken terminal and a picking line at a standstill. This is also the prospect whose job title matches your stated target exactly: operations manager, not director.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are deliberately varied — in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) as much as in outcome. You will find campaigns matching each of our 4 projection scenarios, from the guaranteed minimum to the exceptional cases. The point is not to show you a curated best-of, but the real spread of what we produce. Sentences personalised by AI are highlighted in terracotta. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed over the 3-month campaign · reported ROI x6
Here are the 6 phases of our engagement. The early ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Worth knowing: phases 2, 3 and 4 run alongside the technical setup (phase 1). In practice, during the one-month technical warm-up we build your database and write your sequence — so the first emails go out in week 5.
Phase 1 — Technical setup
Registering the dedicated sending domains, configuring SPF/DKIM/DMARC, opening and setting up the email addresses, starting the warm-up (1 month). Nothing required from your side.
Phase 2 — Workshop (1h)
A structured session to agree the shape of the database and the tone of the emails, and to gather your case studies and differentiators. This phase runs in parallel with phase 1 (technical setup).
Phase 3 — Writing the sequence
We write a first version, take your feedback and refine it, then layer in the AI personalisation (the signals set out above). The overall email content is signed off before we move on to the database.
Phase 4 — Building the database
We put together a prospect sample (like the 12 above) for you to sign off. Once approved, we build the full database with quality control: field checks, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Live tracking of the numbers that matter: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Live reporting through our platform. Continuous adjustment and A/B testing on subject lines, opening sentences and sequences. Regular reviews, monthly or quarterly depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and a results guarantee.
Model your return on investment
Three inputs to adjust and estimate your results. Projections are based on the conversion rates we actually achieve for existing clients.
AYour inputs
The campaign
Over 12 months we go back to your prospects 4 times with different angles (3 months apart), which multiplies your results by 4 compared with a short campaign.
%
Average B2B rate. Adjust it to your own.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per customer in the block above to see your projection.
Projections by scenarioThe 2 middle scenarios = 80% of real cases
10% of our clients' campaigns
Guaranteed minimum
—
of net margin
See the detail
Qualified opportunities—
New customers—
Gross margin generated—
40% of our clients' campaigns
Common case
—
of net margin
See the detail
Qualified opportunities38
New customers—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
of net margin
See the detail
Qualified opportunities75
New customers—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
of net margin
See the detail
Qualified opportunities150
New customers—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We do not sell emails sent. We sell commercial opportunities.
Two options, depending on the level of commitment you want. Both are calculated from your inputs above. Final pricing.
The campaign
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
/ month excl. VAT
That is £18,000 excl. VAT over 12 months
Your estimated net margin
—
Our client average · after deducting our fees
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
/ month excl. VAT
That is £25,200 excl. VAT over 12 months
Your estimated net margin
—
Our client average · after deducting our fees
Our commitment
At least 38 qualified opportunities over 12 months. If we miss it, billing is frozen until we catch up.
How the guarantee works, in 3 clauses.
Day 0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, that is — opportunities over — months. That target matches the low scenario in our projections (10% of our clients' campaigns).
Month+1 · Review
CLAUSE.02
If we fall behind the target
As soon as a month closes below — opportunities, your billing is frozen immediately. In practice: you pay nothing from that month onwards until we have made up the full shortfall. You never pay for a month in which we failed to deliver.
Month+3 · Limit
CLAUSE.03
If we stay behind for 3 consecutive months
You can terminate at no cost. We keep working for free through those 3 months of shortfall; beyond that, we accept the failure and you are no longer billable.
Dynamic values
The figures in these clauses are not fixed: they are recalculated automatically from the inputs in your simulation above. The final contractual commitment will depend on the parameters we agree together at the start of the engagement.
Contractual definition of an opportunity: a prospect who replies positively to one of our outreach emails, asking for information or for a meeting.
On top of the fees, 3 technical costs to budget for.
The first is a one-off investment that is yours for life — your prospect data stays yours even if you stop working with us. The other two are technical monthly subscriptions, unavoidable for any cold email sending.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no lock-in
$97 / month
Sending platform + CRM
Cancel any time · required for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per working day per address · ~21 working days / month
A CLOSING WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios shown are not promises, they are averages observed across our clients.
Our method has been running for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiated position, and a measured closing rate. RAM Mounts UK has all three.
Our conviction is that we can install for you a steady flow of qualified opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk it through properly, we are here.